Online marketing is a really complex landscape and one that is constantly evolving. People are increasingly relying on new media platforms as the online marketing landscape changes. For ecommerce businesses, this constantly changing online marketing landscape in Leicester can be a bit of a challenge, but with the right Leicester web design service, online marketing doesn’t have to be overwhelming.
There are various techniques that you can use in order to improve your Magento ecommerce marketing and drive the conversions to your website which will deliver the sales. If you are bogged down and running out of ideas on how to take your ecommerce marketing to the next level, here are some useful tips that you can consider in order to see a bump in your sales and revenues.
Add Instagram into Your Marketing Mix
A lot of businesses take social media seriously but they somehow overlook Instagram and the powerful role that it could play in driving the leads to your websites. Instagram has over 100 million users posting millions of photos every day and offers a great option to give your brand some visual exposure. To run a successful Instagram campaign, you need to create a winning theme that will give focus to your online marketing and aggregate content to build your brand and increase your online exposure. When adding your photos or media to the Instagram portal, ensure you add links back to the products that you are planning to sell. This is one of the best ways to increase your CTRs and conversions from your social media channels.
Simplify the Process of Checkout
Have website designers Leicester specialists design a very simple and straightforward online checkout process. Always keep it very simple and brief in order to increase the conversion rates. Do not make it very difficult for your customers to buy your products. There is generally a very high cart abandonment rate on the ecommerce websites. The rate of abandonment averages 60%. But you can lower this significantly by investing in a simple and very straightforward ordering process.
A lot of your customers appreciate simplicity when it comes to conducting transactions online. Work with a Magento ecommerce Leicester web design service in order to simplify this process as much as possible and drive up the sales. One way to simplify the Checkout process is by offering your users the option of buying a product without necessarily filling out forms and creating an account on your website.
You can also simplify the Checkout process by offering the users multiple payment options such as VISA, MasterCard, Discover, Diners Club and American Express amongst others. The last thing you want is losing your customers because you did not provide a particular payment option. Adding multiple payment options will make the process a whole lot easier. It is also important to significantly reduce the steps needed to check out and make payment. Let the customers check out in three or four steps. Lengthy checkout procedures generally lead to a higher rate of cart abandonment. Incorporate both regular and express checkout options that give customers the option to take shortcuts when checking out via your ecommerce portal.
Get Customer Reviews
Customer reviews are a mark of trust. Talk to your Leicester web design service and discuss ways in which you can boost your customer reviews. Positive customer reviews add great value to your brand. Learn more about: http://en.wikipedia.org/wiki/Web_design