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Online marketing is a really complex landscape and one that is constantly evolving. People are increasingly relying on new media platforms as the online marketing landscape changes. For ecommerce businesses, this constantly changing online marketing landscape in Leicester can be a bit of a challenge, but with the right Leicester web design service, online marketing doesn’t have to be overwhelming.

There are various techniques that you can use in order to improve your Magento ecommerce marketing and drive the conversions to your website which will deliver the sales. If you are bogged down and running out of ideas on how to take your ecommerce marketing to the next level, here are some useful tips that you can consider in order to see a bump in your sales and revenues.

Add Instagram into Your Marketing Mix

A lot of businesses take social media seriously but they somehow overlook Instagram and the powerful role that it could play in driving the leads to your websites. Instagram has over 100 million users posting millions of photos every day and offers a great option to give your brand some visual exposure. To run a successful Instagram campaign, you need to create a winning theme that will give focus to your online marketing and aggregate content to build your brand and increase your online exposure. When adding your photos or media to the Instagram portal, ensure you add links back to the products that you are planning to sell. This is one of the best ways to increase your CTRs and conversions from your social media channels.

Simplify the Process of Checkout

Have website designers Leicester specialists design a very simple and straightforward online checkout process. Always keep it very simple and brief in order to increase the conversion rates. Do not make it very difficult for your customers to buy your products. There is generally a very high cart abandonment rate on the ecommerce websites. The rate of abandonment averages 60%. But you can lower this significantly by investing in a simple and very straightforward ordering process. read more