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If you have been getting fairly good traffic but struggling to make a sale, get email sign ups or get more leads sign up for a particular product, then you probably have a very high bounce rate.  A high bounce rate means that visitors are coming to your website, but they are “bouncing off” or leaving before they take any meaningful action that will lead to conversions. If the bounce rate issue is not solved, it will be the death of your business. It might mean you are spending a lot of money on Chicago web design or SEO, but you are not getting commensurate results.

There are many ways which web marketing experts in Chicago use in order to increase the conversion rates. One of them is by building numerous landing pages. For example, a company that has built up to 40 landing pages will get over ten times more conversions than one which has only built five landing pages or less. Whenever you see a high bounce rate, then it is time to invest in some professional Chicago web design service that will assist you in pushing up your conversion rates.

Understand the Conversion Architecture

Serious companies that want to generate lots of sales will generally invest in serious Chicago web design and content marketing strategy that will help them in growing their business.

Improve the Readability of the Content

Poor readability or lack of readability is one of the main factors that is hindering great conversions for your website. A good user experience is often defined by good quality content that is readable. One of the biggest turn-offs for readers is large chunks of text. Readers want a text that is arranged in small blocks and which can be read with greater efficiency. Of course, a great content design must also go with a fabulous content formatting which contributes to the reader experience.

Avoid Popups

Users hate irrelevant pop-ups or pop-ups in general so try to avoid them as much as possible. A lot of users will leave your website if the pop-ups keep on interrupting their reading. People love clean and calm interfaces where they can focus on learning about a particular subject. They are particularly annoying when used aggressively to coerce a conversion.

The Compelling Call-to-Action

The Call to Action should be prominent and users should be able to spot the CTA button almost instantly. You need to attract a visitor through an attractive headline, enthrall them with good content and give them the option to buy into the idea through compelling CTA.

Improving Brand Storytelling

Good storytelling can be quite captivating. It can bring the brand to life and keep readers hooked to your brand and products. It is important for brands to invest in very good content copywriting that resonates well with the company’s brand image. People are always looking for something extra that will stand out including images. Have excellent storytelling that will connect them to your brand images and values.

Quality Keyword Targeting

It is important that you target those keywords that carry high-value traffic.  Every SEO expert for professionals will emphasize the value of premium keywords in ensuring web conversions. The high-value keyword generally has certain characteristics including brand value, traffic value and conversion value.

Have Multiple Landing Pages

This is an important part of Chicago web design. Have multiple landing pages that you can target with your high-value keywords. More landing pages will also increase the CTR and allows you to generate more conversions. At the end of the day, it is a numbers game but only if you adhere to certain quality standards. Hire a top SEO company Chicago has to assist you in implementing a winning SEO strategy.

Online marketing is a really complex landscape and one that is constantly evolving. People are increasingly relying on new media platforms as the online marketing landscape changes. For ecommerce businesses, this constantly changing online marketing landscape in Leicester can be a bit of a challenge, but with the right Leicester web design service, online marketing doesn’t have to be overwhelming.

There are various techniques that you can use in order to improve your Magento ecommerce marketing and drive the conversions to your website which will deliver the sales. If you are bogged down and running out of ideas on how to take your ecommerce marketing to the next level, here are some useful tips that you can consider in order to see a bump in your sales and revenues.

Add Instagram into Your Marketing Mix

A lot of businesses take social media seriously but they somehow overlook Instagram and the powerful role that it could play in driving the leads to your websites. Instagram has over 100 million users posting millions of photos every day and offers a great option to give your brand some visual exposure. To run a successful Instagram campaign, you need to create a winning theme that will give focus to your online marketing and aggregate content to build your brand and increase your online exposure. When adding your photos or media to the Instagram portal, ensure you add links back to the products that you are planning to sell. This is one of the best ways to increase your CTRs and conversions from your social media channels.

Simplify the Process of Checkout

Have website designers Leicester specialists design a very simple and straightforward online checkout process. Always keep it very simple and brief in order to increase the conversion rates. Do not make it very difficult for your customers to buy your products. There is generally a very high cart abandonment rate on the ecommerce websites. The rate of abandonment averages 60%. But you can lower this significantly by investing in a simple and very straightforward ordering process.

A lot of your customers appreciate simplicity when it comes to conducting transactions online. Work with a Magento ecommerce Leicester web design service in order to simplify this process as much as possible and drive up the sales. One way to simplify the Checkout process is by offering your users the option of buying a product without necessarily filling out forms and creating an account on your website.

You can also simplify the Checkout process by offering the users multiple payment options such as VISA, MasterCard, Discover, Diners Club and American Express amongst others. The last thing you want is losing your customers because you did not provide a particular payment option. Adding multiple payment options will make the process a whole lot easier. It is also important to significantly reduce the steps needed to check out and make payment. Let the customers check out in three or four steps. Lengthy checkout procedures generally lead to a higher rate of cart abandonment. Incorporate both regular and express checkout options that give customers the option to take shortcuts when checking out via your ecommerce portal.

Get Customer Reviews

Customer reviews are a mark of trust. Talk to your Leicester web design service and discuss ways in which you can boost your customer reviews. Positive customer reviews add great value to your brand. Learn more about: http://en.wikipedia.org/wiki/Web_design